The Sofitel on Collins - ASM Plenary Conference & AGM Venue

Each Sofitel draws inspiration from local culture and tradition while celebrating innovation and the French art de vivre to offer a one-of-a-kind, luxurious hotel experience. From design details to exhibitions and events, discover what makes the hotel so unique.
Situated at the prestigious 'Paris End' of Collins Street, the exquisite Sofitel Melbourne On Collins immediately impresses through savoir-faire, timeless elegance and a distinction for unsurpassed experiences.
As the Arts capital of Australia, Melbourne’s prolific cultural scene is envied and applauded. For well over a decade, celebrated Hotel for the Arts, Sofitel Melbourne On Collins has launched and supported the city’s most exciting cultural events. Carefully considered with the unprecedented assistance of a leading Arts Consultants, Global Art Projects, it’s an acclaimed palette of some sixteen temporary exhibitions each year, Resident Artists and coveted cultural calendar that embodies a spirit to unite the senses.

Delegates who join us for the 2023 UGSA ASM have the opportunity to discover the world’s most livable city. An international destination of 19th century renowned for its vibrant cultural life, leading events and festivals, sport and racing, high fashion and dining. In its very centre, beautiful Collins Street, a tree lined boulevard of grand heritage, international fashion houses, historic churches and magnificent theatres.
From the hotel’s prestigious Collins Street location, discover brand name boutiques and beautiful Collins Place retail complex for shopping, cinema and dining. Just minutes away, the famed MCG, Princess and Regent Theatres, Melbourne & Olympic Parks – home to the Australian Open Tennis and Federation Square. Within 20 minutes, the Italian hub of Lygon Street, open space of Albert Park and cosmopolitan St Kilda Pier and Luna Park.
Travel beyond the city, discover many of Victoria’s accessible destinations. Within an hour’s drive, discover the wineries and local produce of the Yarra Valley, the foliage-covered canopies of the Dandenong Ranges or the coastline surrounding the natural wonder of the 12 Apostles.
Alternatively, take a two-hour drive to see the parade of penguins at Phillip Island Nature Park and the historic goldfields of the 1850s at Sovereign Hill.
Offering a plethora of accommodation choices, there are many hotels and apartments you can select for your stay. Delegates will need to arrange their own accommodation for this event.
As in previous years UGSA has provided several promotional hotels offers exclusive to 2023 UGSA Delegates.


Delegates wishing to book at The Sofitel on Collins are able to do so via 
The Sofitel Hotel Reservations 
Delegates wishing to book at The Adina ApartHotel Melbourne are able to do so via 
Book Now or alternatively via Phone 03 9934 0000 
and quote the code:


Our generous friends at QT are offering all 2023 UGSA ASM Delegates a 15% off Best Available Rate over the event period. 
For families travelling to this year's event QT has both QT Double Queen rooms that may also interconnect with a QT King booking.

Enter your required dates* and number of guests staying and click ‘BOOK’

Click ‘I have a code’

In the ‘Promo Code’ field enter your booking code: UGSA2023

Click ‘UPDATE’

Your special rates will appear on the rates screen

These rates are available for stays between 21st Nov – 26th Nov 2023.



The Sofitel on Collins Street

25 Collins Street,

Melbourne VIC Australia

Event Organiser

Julia Collia de Polacek

+61 3 9412 2982